Stephen Pierce’s Unleash Your Marketing Genius (UYMG), KL, Malaysia, September 2007

On the 4th and final day of Stephen Pierce’s ‘Unleash Your Marketing Genius’ (UYMG) event in Kuala Lumpur (KL), Malaysia held from 28th Sept 2007 to 1st Oct 2007, Stephen explained this profound wisdom:

“You can not be what you are not…
But you can *become* what you are not.”

How do you get a butterfly?

First, it started from the egg that hatches into a caterpillar which eats and grows. It soon makes a cocoon and it changes into a butterfly inside the cocoon.

The butterfly had to struggle to come out through the cocoon by first making a hole and then pushing its way out, while building its muscles and strength in the process. If we help the butterfly by cutting open the cocoon, the butterfly would come out easily, drop to the ground and soon dies.

Here’s the important lesson for us:

Although a caterpillar can *become* a butterfly, it cannot be a butterfly. It simply won’t fly. But given time, through struggles and challenges, it becomes stronger and stronger and transform itself into a beautiful butterfly and would be able to fly effortlessly!

Stephen Pierce shared that once upon a time, he had been bankrupt twice and was even shot! He had no home, no car, and he had to pick himself up by reading lots of books just to change his perspective! To me, that reaffirms that Personal Development is the way to go to achieve the success that we want to achieve in life.